form in OBJECTIFIED

In our Des001 class, we watched the documentary, Objectified by Gary Hustwit. Objectified contains interviews of many different designers, their design process, and the products these designers creatively work on. Instead of looking at the objects as merely objects, we considered the relationship between the objects and its relationship to design and form. In the film, I noticed something different thanto what many documentaries tend to do. Usually, documentaries follow an individual around while the individual is talking about what is occurring at that moment or what he/she is seeing as the camera is capturing the images. We see this a little with Objectified but not as much. Instead, the camera records the designer’s thinking process and he/she talks about them and capturing a room full of the designer’s art while the designers give commentary. This captures the designer better and shows a realistic approach to these designers’s interpretation about their work and their views of world in general.

 Objectified makes us all think about the process behind creating a design. When you see a chair, what do you think of? For the most part, you think of it as something to sit on, it’s purpose, and that’s usually it. Watching Objectified forces you to think about the designer and how he/she went about designing the chair, why he/she created it that way from shape to size, from color to texture. Not a lot of people look at things that way. Like biology and anatomy, or more specifically, the heart. You normally don’t think about the heart and the different organs in your body until you actually dive into the subject and consider its true form and function. The circulatory system is truly an amazing design. Design is everywhere. There are a lot of items in your room. It usually does not come across your mind about the hard work that goes into the process of design. It is very similar to Scott McCloud’s Understanding Comics where he emphasizes the depth that goes behind the comic world and what each detail means, while many people see comics as a toy.